About us

Originally established to promote civic participation in the 2020 Presidential elections, Big D Business Development LLC has since evolved into a business that seeks to align its model with its values. A core facet of this endeavor involves dedicating our efforts to enhancing the Black and Disadvantaged communities, particularly concerning advancing the well-being of their youth. In pursuit of this goal, we have initiated a Merchandise Fundraising Campaign, wherein we sell products under our brand, Property of America, to finance a range of impactful initiatives. One of our primary projects involves the development of a 1 building project, and we are proud to share our plans for enhancing the lives of individuals and families in these vital communities.

Brand Story & Purpose

My name is Dexter Morrison, and I want to introduce you to a brand built with purpose, history, and vision. After more than fifty years of living in the same city as Nike, Adidas, and Under Armour, the time has come to create something different—something that reflects the identity, pride, and purchasing power of Black and Brown communities.

We are proud to be a Black-owned sportswear company designed for customers who deserve to see themselves represented in the brands they support. Unlike the global giants, we are intentional about building a company that uplifts underserved communities while offering designs that speak to cultural heritage, languages, and stories that resonate deeply with customers.

Our Mission: Uplift & Reinvest

Every purchase from our brand is more than a transaction—it’s an investment back into communities that have too often been overlooked. Through our Merchandise Fundraising Campaign, proceeds will be reinvested directly into programs for disadvantaged neighborhoods, empowering kids, supporting youth sports, and sparking new opportunities where they are most needed.

We are committed to becoming the first major sportswear company that links fashion, culture, and community reinvestment—transforming sportswear into a tool for economic and social progress.

The Market Opportunity

Black consumers contribute more than $1.3 trillion annually to the U.S. economy. Yet, these same consumers are increasingly losing confidence in legacy brands. For example, Nike reported an $11.7 billion loss in Q3 of 2025, a shift that will create ripple effects across retail by 2026. Customers are ready for something new something authentic.

Retailers who partner with us won’t just gain a product line—they’ll gain trust, loyalty, and increased sales from customers who want to shop with purpose.

The Bigger Vision: Sports Tourism & Cultural Pride

Beyond apparel, our long-term vision is to introduce Sports Tourism to communities left behind in America’s economy. By connecting cultural identity, athletic opportunity, and community investment, we will unlock a new revenue stream for both retailers and neighborhoods in opportunity zones.

As the new federal administration shifts its priorities, communities of color will need private-sector partners to step up where federal support falls short. That is the space we are stepping into—boldly, strategically, and with purpose.

Why Partner With Us?

• Purposeful Shopping: Customers know their purchases create real impact.
• Representation: Culturally resonant designs that drive pride and loyalty.
• Growth Potential: A rising alternative as legacy brands lose momentum.
• Community Impact: Retailers can position themselves as leaders in equity and opportunity.

This is more than a brand launch—it’s the beginning of a movement. Together, we can create a sportswear company that not only competes with the giants but also redefines what it means to win—for communities, for customers, and for the future of retail.